The Office of Catholic Schools Marketing and Institutional Advancement mission is twofold:

Marketing

• To promote the Catholic schools in the Archdiocese of Baltimore through paid and unpaid advertising, marketing and other various means of publicity, presenting a positive image and awareness of educational quality, excellence and physical and spiritual nurturing of children, for recruitment and retention as well as general awareness.
• To maintain excellent internal and external public relations through customer service, communications and special projects and events.
• Acting on a consultative basis, assisting Catholic schools in the Archdiocese of Baltimore in their own recruitment and retention efforts, and advertising and marketing programs.
• Providing professional development opportunities to help the Catholic schools’ successfully implement their marketing programs.

Institutional Advancement

• Acting on a consultative basis, assisting Catholic schools in the Archdiocese of Baltimore in their efforts to raise necessary funding through annual or capital campaigns, planned giving, endowment and other methods of development.
• Providing professional development opportunities to help the Catholic schools’ successfully implement their development programs.

Please see our marketing campaign which includes:

• Radio spot for our Elementary Schools (60 seconds)
• Radio spot for our Elementary Schools (30 seconds)
• Television commercial for our Elementary Schools (30 seconds)
• Television commercial for our Elementary Schools (15 seconds)
• Bus ad
• Radio spot for our High Schools (60 seconds)
• Radio spot for our High Schools (30 seconds)
• Television commercial for our High Schools (30 seconds)
• Television commercial for our High Schools (15 seconds)